Copy, by Peggy.

"Do your magic — three words I often hear from my clients. Here's how I make that magic.

Experience

I've been writing a long time. Remember when Taylor Swift released 'Red'? Before that.

  • 13+ years copywriting

  • 7+ years freelancing

  • Background in marketing

Storytelling

I write such a good story, your audience will need tucking into bed with a hot cocoa.

  • Unique brand narratives

  • Memorable messages

  • Compelling case studies

Empathy

I write to help humans. Messy, wonderful humans with diverse and complex needs.

  • Human-centric approach

  • Holistic user experience

  • Accessible language

Data

I put on my analytics hat to see what works, what doesn't, and when I deserve a gold star.

  • Knowledge of web analytics

  • Data-driven content strategy

  • Keyword research

“

Peggy is a fantastic copywriter. The quality of her work was consistently high, irrespective of the channel.

— Rajan Lakhani, Head of PR & Content, Experian

I'm versatile. Throw anything at me (not eggs). But if I had to name my specialities...

Finance

I write accessible content about money and credit, helping consumers make informed decisions.

Technology

I help organisations increase adoption and educate users to enhance their experience.

Third sector

I write accessible, heartfelt copy that allows organisations to make a real impact.

Hospitality

I craft enticing copy that makes your venue stand out and customers pour in.

I'm picky. You too? Let's create meaningful stuff and feel smug together.

I work with clients who seek to empower their customers.